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Privacy Policy

Privacy Policy

South Africa's Largest Floral And Gifting Service

POPI Act Compliance

In accordance with the Protection of Personal Information Act 4 of 2013 (“POPI”), this revised privacy policy outlines how NetFlorist (Pty) Ltd utilises your personal information. By using our platform/s, you consent to the processing of your personal information as detailed here.

We highly value your privacy and are dedicated to safeguarding your personal information. Our commitment extends to providing an exceptional service and optimising your experience on our website.

For users under 18, kindly obtain permission from your parent or guardian before using our platforms or sharing your personal details. Please note that individuals under 18 cannot purchase liquor or tobacco products from NetFlorist (Pty) Ltd. We may request proof of age randomly or as needed to ensure compliance with this policy.

We process all data in a manner that is reasonable, relevant, and purpose specific. When you register as a user on our website, we collect and process your data to provide services to you and/or your recipients. It is essential that the data you provide is accurate, current, and truthful, and does not misrepresent any individual or entity. The collected data includes, but is not limited to:

  • Full name
  • Email address/es
  • Physical address/es
  • Gender
  • Contact number
  • Online identifiers
  • Date of birth
  • Identification numbers
  • Recipient full name
  • Recipient email address/es
  • Recipient physical address/es
  • Recipient gender
  • Recipient contact number
  • Recipient date of birth
  • Message information
  • Product purchase history
  • Communicate with you to provide information, account queries, customer support, complaint resolution and quality control.
  • Internet log data via online identifiers, providing insights into the manner, timing, and duration of your platform usage, as well as the viewed content and submitted search queries
  • Details about the devices utilised to connect with our platforms, including device category, browsers, operating systems, and internet protocol addresses.
  • Precise geographic location, as derived from location-enabled services when accessing our platforms. This encompasses your device's coordinates and information concerning nearby Wi-Fi networks and cell towers.
    • Additional data sourced from third-party entities, such as social media platforms.

    Your personal information is collected in order for us to:
    • Identify you
    • Verify your identity
    • Create a user account for you and/or
    • Enter into a contract with you

    As a registered user, we also process your information for the following purposes:
    • Fulfilling our contractual obligations when you place an order for delivery and/or returns processing
    • Providing information about our products and services upon request
    • Communicating with you to address queries, offer customer support, resolve complaints, and ensure quality control
    • Informing you of changes to our platforms, services, products, terms and conditions, privacy policy, notices, or any other alterations that impact our platforms, services, and products
    • Sending you information about competitions, occasions, reminders, services, or products that may be of interest (unless you have chosen not to receive such information)
    • Receiving feedback from you
    • Complying with legal or regulatory obligations
    • Conducting research for statistical purposes (without sharing your personal information)

    We will retain your information for the following reasons:

    • To provide access to our platforms, products, or services
    • As required or permitted by law and in accordance with our internal retention policies
    • To uphold a contract between you and us
    • With your agreement to store your personal information, unless otherwise requested
    • As necessary to achieve the purpose for which the information was collected or processed

    By accessing and/or using our platform/s, you consent to us retaining your personal information for no longer than necessary to achieve the purpose/s for which the information was initially collected or processed.

    We employ various technological tools, such as cookies (text files placed on the device/s used to access our platform/s), and user tracking to enhance and personalise your experience on our website. By accessing and/or using our platform, you give consent for the use of cookies. Cookies are utilised to:
    • Enhance user-friendliness
    • Personalise interactions by tailoring services and platforms based on past purchases, interests, needs, and browsing history
    • Provide relevant advertising by limiting repetitive exposure and gauging ad effectiveness on our or other websites, informed by your website/app usage and viewed content
    • Send opt-in marketing communication if you are not a registered user.

    You have the right to request that we no longer contact you for the purposes of direct marketing by any form of electronic communication, such as email, SMS or WhatsApp notifications by “opting out” of any direct marketing communications we may send to you.

    With regards to emails:

    • NetFlorist sends several e-mails to separate mailing lists (NetFlorist, NetJewel and an occasion-specific list). To unsubscribe from all NetFlorist e-mails, please ensure you unsubscribe from each mailing list by clicking 'Unsubscribe' at the email's bottom. Alternatively, contact customer service via [email protected] or via cellphone on 0861 300 600 / 087 135 0005. As always, you’ll surely be missed!
    • Just like seasonal blooms, all exclusive floral specials are only valid for a short period of time and are subject to stock availability.
    • Transactional Emails: Even though you may have unsubscribed from our mailing list, please note that when you place an order you will still receive emails of a transactional nature that are necessary for the successful completion of that order. Transactional emails are confirmations of the action and include purchase receipts, order confirmations, password resets, confirmations, and welcome emails to new subscribers.

    Google Analytics Usage

    • We utilise Google Analytics as our analytics program to gather insights into user behaviour and improve our website's performance. Please be aware that when you visit our website, you may be tracked by Google's analytics program to enhance your browsing experience.

    While your personal information will not be sold to any third parties, for marketing purposes or otherwise, we may provide your personal information to:

    • Our employees and/or third party service providers in order to enable them to assist us to interact with you via our platform/s for the ordering of goods or when delivering to you or a recipient on your behalf.
    • Law enforcement, government officials, fraud detection agencies or other third parties when necessary or appropriate when investigating potential fraud, intellectual property infringements or any other illegal activities that expose us to legal liability, financial loss, to report or support an investigation into suspected illegal activity.
    • Potential purchasers and/or professional advisors in the event of any reorganisation, merger, consolation, sale, joint venture, or other disposition of any/or all of our assets
    • Service providers who assist with our business operations. They may only use your personal information in connection with the services they perform and not for their own benefits, and must treat such information as confidential.
    • Our suppliers/delivery networks in order for them to liaise directly with you regarding your purchases/deliveries.

    Your information is secured by taking appropriate, reasonable technical and organisational measures to prevent loss of, damage, unauthorised destruction, unlawful access to or processing of your personal information. In order to achieve this, our policies, controls and related processes are reviewed and updated regularly. This covers but is not limited to:

    • Physical, technical and network security
    • Access controls and monitoring of access
    • Secure storage, destruction and encryption
    • Personal information breach, reporting and remediation
    • By way of written agreements, imposition of security and confidentiality obligations on third parties who process personal information to render services to us

    Under POPIA, you have the right to:
    • View, correct, or amend your processed personal information via your user account on any of our platforms.
    • Acquire a record or description of your personal information, subject to an administrative fee. Requests may be refused if unfounded, excessive, or repetitive.
    • Seek correction, destruction, or deletion of your personal information.
    • Have your requests complied with unless legitimate reasons prevent us from doing so.
    • Receive information about changes impacting your personal data.
    • Obtain reasonable evidence of our compliance.
    • Be notified of unauthorised access to your personal information.
    • Lodge a complaint with the information regulator.

    This version of our Privacy Policy supersedes any prior iterations on our website. Periodic updates may occur, and the version on this page applies when using our platforms.


    Take a look at NetFlorist's full T's & C's here

    Registering on NetFlorist

    Registering with NetFlorist will allow you to have a more convenient and user-friendly shopping experience.

    NetFlorist's registration process empowers you with:

    • Express Checkout - No need to re-enter personal and billing details
    • Online order tracking and an order history, which will allow you to see what items have been purchased previously and who they have been delivered to.
    • An address book where you can store the delivery information of all your family, friends and contacts. The address book is another way in which we provide a quicker, more efficient checkout. You need only enter the delivery details once in your address book and then you will have access to this in the checkout process.
    • A reminder list that allows you to set up as many reminders as you wish, and an option of when you'd like to be reminded of the occasions you've entered.
    • Regular promotional offers and special discounts.

    Our site's registration form requires you to give us your contact information, payment information, and demographic information.

    The contact information we collect will be used to contact you to query or complete a delivery where the recipient cannot be found, or if further information may be required. This information is also used to send you regular news about updates to our website, promotional offers or special discounts. At any time you may choose not to receive these notices; opt-out information

    Financial information that is collected is used to bill you for products and services. Demographic and profile data is also collected on our website and may be used to tailor your visitors’ experience at our site, we are also able to customise and display the content according to your preferences.

    Your IP address is used to help identify you and your shopping cart. Our site also uses cookies to keep track of your shopping cart and to deliver content specific to your interests.

    Order Form

    When shopping with NetFlorist or NetJewel, your contact information collected via our order form will only be used to communicate when necessary. We may occasionally send promotional information or updates. You can opt-out anytime; see the cancel/opt out selection .

    Information such as an occasion type (birthday, Mother's Day, etc.), products purchased, any relevant promotion or discount reference are also collected. The recipient's name, address and telephone number are also stored in an address book so that you don't have to re-enter their details when checking out. We also do this so that we can reach out to the recipient to rate their experience with us.

    Order Surveys

    We strive to provide world-class customer service at all times and to ensure that our website and product range continues to meet your needs. In order to assist us with measuring how well we are achieving these goals we may from time to time ask for your feedback in the form of an online survey.

    We value any comments, suggestions or feedback you have and invite you to drop us a mail at any time to [email protected].

    Our online surveys may ask for additional contact or demographic information as well as your preferences on certain topics/product categories.

    Furthermore, we may ask you for your thoughts and feelings about shopping with NetFlorist or NetJewel. Data from our surveys may be used to tailor your visitors’ experience on our site, showing you content that we think you might be interested in, and displaying the content according to your preferences.

    We occasionally run contests on our site in which we ask visitors for contact information and/or demographic. Such data will only be used to notify contestants of the winner and send further information about our products and services. You may opt-out of receiving future mailings at any time; see the Opt-out section.

    You may also receive surveys from us via WhatsApp.   

    This website uses Google AdWords

    This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the NetFlorist website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

    You can set preferences for how Google advertises to you using the Google Ad Preferences Page, and if you want to you can opt out of interest-based advertising entirely by cookie settings.

    This website uses Facebook Ads

    This website uses the Facebook remarketing service to advertise to previous visitors to our site on Facebook and its partner sites. This could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on either Facebook or any of its partner sites (e.g. Instagram). Any data collected will be used in accordance with our own privacy policy and Facebook’s privacy policy.


    For any additional queries, contact our information officer on [email protected].


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